Print Design Rules

Print design is a form of visual communication that uses pattern, color, and shape to convey a message or create a visual impact. Here are some general rules to consider when designing a print:


Balance: A good print design should have a balance of visual elements such as color, shape, and pattern. These elements should be arranged in a way that feels visually balanced.


Proportion: The size of each element in a print should be proportionate to the overall design. This creates harmony and helps to establish a hierarchy of visual elements.


Color: Color is an essential component of any print design. A well-chosen color palette can enhance the overall impact of the design.


Contrast: Contrast is an important aspect of print design that can help to create visual interest and make certain elements stand out. This can be achieved by using contrasting colors, patterns, or shapes.


Repetition: Repeating elements such as shapes, colors, or patterns can help to create a cohesive and unified design.


Scale: The scale of the design should be appropriate for the intended use. For example, a small-scale print may be suitable for a garment, while a large-scale print may be better suited for a wall mural.


Context: It is important to consider the context in which the print will be used. The design should be appropriate for the intended use and audience.


Purpose: The purpose of the print should be clear. Is it intended to be decorative, informational, or functional? Understanding the purpose of the design will help to inform the design decisions.